LOEWE is the acronym for the Hessian initiative for the development of scientific-economic excellence (Landes-Offensive zur Entwicklung Wissenschaftlich-ökonomischer Exzellenz), an unprecedented programme for the advancement of research that grants start-up financing to universities and research centres to cultivate a research specialisation and capitalize on this reputation in the future. An equally important goal is a more intensive interconnectedness between the academic sciences, independent research institutes and the economic system.
Within the focus area of "Kulturtechniken und ihre Medialisierung", the ZMI
, the Herder-Institut
and the GCSC are working together closely. Researchers investigate the phenomenon by which cultural skills – seen as processes – undergo change, affect "cultural products", and thereby cause the societal practices associated with them to undergo constant adaptation. Methodologically, this is to be explored from the perspective of media framing, combining approaches from linguistics, cultural studies, social sciences and history.
Under the LOEWE initiative, there are paid fellowships (three for post-graduates, one for a post-doctorate) linked with the content areas and projects of the research specialisation, administered by the GCSC as an officially established centre of excellence. The exchange of ideas is fostered by collaborations with and within the research areas (RA) of the GCSC – above all, RA 2 "Culture and Narration"
, RA 4 "Visual Culture
", RA 5 "Culture, Language and the New Media"
, and RA 8 "Cultures of Knowledge, Research and Education"